אוכל למחשבה | food for thoughts

I know it's not easy to understand but I love cooking, much more than eating

There are two parts to this process, the joy of preparation itself, when I get lost in my own world, I become one with the materials, there's no one else in the world

I'm known for my singing while I cook but I don't even notice it, people who worked with me always mentioned it

The second part is seeing the face of the people who eat my food, seeing them enjoy the presentation and then, when they take that bite, the way their faces lit up, in joy, in amazement, it's priceless

You can tell just from looking at food if the cook enjoyed making it, if he or she have fun in the kitchen

My favorite cook book is Happy in the Kitchen by Michel Richard, no one gets it more than he does, and the way he took the esthetics of the pastry kitchen and brought it to the main kitchen, it’s brilliant and when I first saw the photos of PINCH FOOD DESIGN I just knew, they have so much fun in the kitchen, they reminded me of him

I know a lot of people aren't crazy about molecular food because it feels like the kitchen has become a lab and the food has lost its soul but you see, molecular cooking has been there since the first candy factory, it's just that candy really sounds and feels like fun.

I think the magic is to take this fun into the kitchen, never forget that it is a kitchen and not just a lab, I feel PINCH FOOD DESIGN did just that

Here in Israel, the wedding industry is crazy, people spend a fortune that they don't have just to have a unique and spectacular event, somehow, all the unique weddings look the same, feel the same, sound the same and taste the same

But when I saw the photos from PINCH FOOD's events I just knew, their food makes an event happy and really unique. Now I just have to find someone who would invite me to one

To learn more about PINCH FOOD DESIGN click here

http://pinchfooddesign.com/

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